Facebook Dating Launch
Fourteen years ago, Facebook invited people to add friends. Now, with Facebook Dating you can Add Love. People already know Facebook would be good at making matches. What they don’t know is what they stand for: love.
Helping people find the most important relationship of all.
Authenticity to the fullest.
Twenty real couples from the 5 different countries where Facebook Dating launched. The film was translated into 5 languages.
The first campaign shot with The Mercadantes had a beautiful message of finding love. One month after the launch the CMO of FB changed... And so did the brief.
For the Global launch we rebranded with a stronger product message. “Where Like Meets Love.” Finding people who like what you like has never been easier or more exciting and it just so happens to be the way the app works.
2021 One Show Shortlist, Innovation in Social Media
