PlayStation - Play Link
There is a party epidemic. Everyone is stuck staring into their phones, stuck in Gif-Mode. We refer to this condition as ‘PhoneLock’. Enter Playstation’s new line of games you play with your friends using your phones. And the long-form content we wrote and got Eric Wareheim to direct.
Your phone is the controller, your friends are the competition.
The Medium is the Message
The campaign which was targeted at our addiction to phones obviously struck a cord when it went live on all socials.
Instagram, Snapchat and Facebook engagement all hit far above expectations.
And the general PS crowd who was crushing heads online and shooting up ambulances on GTA were also now loving the brand for this weird, quirky work, with the vast majority of the comments being… positive. I know, weird.
