Oculus - See it in VR
Oculus Go lets you virtually sit court-side and watch your favorite team. Or be front row and see your favorite band perform live. Or sit in a private theater and watch your favorite Netflix show on a 180” screen. And do it all with your friends no matter where they are.
But you didn’t know any of that. You just thought VR was for games. You didn’t know you could see it all in VR.
You haven’t seen it
until you see it in VR
See it in VR feat. Wiz Khalifa, Adam Levine, Jonah Hill, Leslie Jones, and Awkwafina | Oculus Go
A star studded cast
We created a suite of films for the holiday campaign. Childhood best friends Adam Levine and Jonah Hill watch the Lakers game courtside; Leslie Jones and Awkwafina watch The Walking Dead, and talk apocalypse plans and Wiz Khalifa watches well… himself in concert.
:30 Awkwafina and Leslie Make Apocalypse Plans
:30 Adam and Jonah sit Courtside
:30 Leslie’s Night In
:30 Wiz watching things
:30 Adam and Jonah walk down memory lane
The campaign was highly product focused and built around the idea that you can get all these amazing things: front row concert tickets, courtside seats, your own private theater, for just $199.
Online the idea was modularly adapted to work with specific shows to target specific consumers. All said and done the dollars were spent. The numbers were hit and VR got a little more relevant.
