Expedia's 1st Super Bowl spot the launch of a new global platform & winner of the Twitter Brand Bowl — Holding Company

Expedia - Made to Travel

Expedia’s first Super Bowl campaign and a twitter activation that won the Brand Bowl.

On the world’s most commercial stage we told a different story: Experiences are greater than things.

Ewan McGregor walks through the sets of past Super Bowl commercials and delivers a message on the value of travel.

Screen Shot 2022-07-01 at 12.55.47 PM.png

Screen Shot 2022-07-01 at 12.57.14 PM.png

Screen Shot 2022-07-01 at 12.56.55 PM.png

Screen Shot 2022-07-01 at 12.58.00 PM.png

Screen Shot 2022-07-01 at 12.57.38 PM.png

#TravelTheAds

We turned ads for things into experiences you can win.

Every time a Super Bowl ad aired, we gave away a trip inspired by the spot on Twitter. Making every ad an opportunity to travel with Expedia.

Screen Shot 2022-02-11 at 4.46.18 PM.png

Screen Shot 2022-02-11 at 4.46.25 PM.png

Screen Shot 2022-02-21 at 12.47.04 PM.png

Screen Shot 2022-02-11 at 4.46.18 PM.png

Screen Shot 2022-02-11 at 4.46.25 PM.png

Screen Shot 2022-02-21 at 12.47.04 PM.png

We are all Made to Travel, and now you can #TravelTheAds.

How it worked:

When Doritos aired a spot with a bunch of animals dancing in a rainforest.

We gave away a trip to Costa Rica.

We took over the Expedia homepage and live updated during the game.

When Rocket Mortgage featured Barbie in their spot.

We gave away a trip to Malibu.

When SalesaForce put Matthew McConaughey in a hot air balloon.

We gave away a hot air balloon trip in Cappadocia.

Q2_Uber Eats_Paris_021122.png

#TTA_postcard_2.png

OOH

And of course a new visual direction accompanied the campaign

Expedia_Storm-Cromination_528517_167860_280322_SW5-9EB_018-Edit.jpeg

Expedia_Storm-Cromination_528517_167860_280322_SW5-9EB_012-Edit-2048x1365.jpeg

“Let’s face it, the Super Bowl is a celebration of consumerism (and sometimes football), so within this context, Expedia’s spot promoting connection over capitalism has real stopping power. This commercial is brilliant on two levels: Its sentiment is spot-on for a nation climbing out of a pandemic that has forced many to rethink their values and reprioritize relationships and experiences. But it also drives home that message with subtle parodies of famed Big Game commercials.”

-AdAge ★★★★★

In their first ever masterbrand campaign, Uber encourages everyone to go back out there and 'Get it'