For the first time since ‘Share a Coke’ the most iconic label in the world was updated for a special summer campaign. Poems about classic American summer rituals were printed on millions of bottles. 24 labels in total, poems about backyard BBQs, movie nights, baseball games, and beach trips, to name a few. The new labels appeared on fridge packs and on 24 oz, one liter, and two-liter bottles.